Luis Huete | Empowering the heart of business

1

Leadership

I put the focus on the development and balance of executives’ personal capacities, and the development of an overall vision that makes them more innovative and tuned into the opportunities to positively influence their environment. I also like to see them make progress on their charisma, personal integrity, institutional mindset and communication skills. When it comes to leadership, I put a lot of emphasis on creating collaborative cultures that foster trust and lateral coordination.

2

Strategy

I think the best strategy is one that is executable. To that end, I look to articulate the strategy through a rigorous, exciting and formative process that engages the executives who will be tasked with implementing it. I pay special attention to creating business models that are structurally superior to those of the competition, and creating a change office that coordinates and manages the strategic change process.

3

Family-owned Businesses

My approach is to help family businesses successfully make the transition between an entrepreneurial stage, where the founders played a key role in the business, to a more professionalized stage where the leadership is embodied by a strong team that is complementary in its skills and vision for the future. I also focus on helping the governing bodies of family businesses function properly.

4

People

Companies and markets are made up of people. Companies should exist to serve people and their development. There are many helpful tools and concepts for getting to know them and motivating them to have more focus and energy to build a successful future. I like to provide concepts and tools that simplify and support the efforts to leverage the tremendous value added by people.

5

Clients

Years ago, I came up with the theory of clienting, whose sole aim is to close the (virtuous) circle of capturing, retaining and linking clients to boost organic growth. I am passionate about improving the customer service experience, creating beloved and respected brands, and approaches that win the head and heart of the best clients.

6

Transformation

Sometimes a company needs more than a new strategy. It may need a real transformation process that rethinks not only the business models, but also the leadership models, organizational structure, cultural change, hiring of new talent, etc. The most successful transformations revolve around having a proper diagnosis of what is happening in the industry’s value chain, articulating a solid plan for the future and mobilizing the entire team around the company’s new vision. The ultimate goal is for companies to be strong in the market and healthy on the inside.